Services industry facilitate vertical and horizontal integration between industries, and make significant impact on productivity by effective use of a given nation’s internal resources. That also makes developing countries more vulnerable to impacts from opening its services market. But, as the opening of services markets has recently become a standout issue in WTO DDA and bilateral FTA negotiations, studies about international trends in opening of the services sector and strategies for coping with a more open market is being conducted actively.
Among Korea, China, and Japan, several issues about opening of the services market is being discussed through the trilateral Joint Research Project for CJK FTA. In addition, diversification of sectors for investments into China is necessary, in light of China’s recent industrial policies involving greater focus on development of high-tech industries and services. As interest on opening of services rises, various research about this issue is being conducted. Previous studies have focused mainly on characteristics of existing FTA’s of the 3 countries(Korea, China, and Japan) and status of China's service market. This study focuses on finding actual obstacles through research on institutional and non-institutional market entry barriers, and proposing various policy suggestions for promoting mutual intra-regional investment, especially about the three major service sectors; namely wholesale/retail trade, finance/insurance, and construction.
According to assessment of international organization such as the OECD FDI regulation index and the World Bank FDI & Business Environment analysis, China maintains relatively high levels of regulation on investment in services. Various surveys, evaluations and analyses point out that China also has severe restrictions on the scope and type of foreign investment. On the other hand, Korea and Japan have relatively favorable business environments; however, there still exist hidden obstacles for businesses such as negative public views concerning foreign investors, inconvenient distribution structure and commercial customs.
The numerous obstacles to mutual intra-regional investment among the three countries cannot be tackled with institutional remedies such as FTAs or investment agreements alone. While an FTA can be utilized to lower China’s high institutional restrictions on foreign investment, greater effort is necessary to lower unofficial obstacles such as commercial customs and negative public views on foreign investors in Korea and Japan.
Accordingly, this study suggests policy issues for stimulating mutual intra-regional investment among the three countries. First, common commercial customs, practices and regulation status classified by industry must be shared among three countries by constructing an active information exchange network. Second, a Korea-China-Japan FTA should be utilized as a strategic instrument for stimulating mutual intra-regional investment. Third, governments should make various efforts to encourage domestic firms to invest abroad via M&As, which is an effective means by which industries can bypass the entry barrier of service markets in each country. Fourth, in order to attract investment into Korea’s service market, the market needs to become more specialized and competitive through SME(Small and medium enterprises) support, human resource development, and reform of domestic market regulations.

제1장 서 론
1. 연구배경 및 목적
2. 연구의 내용 및 범위
3. 선행연구 현황 및 연구의 차별성
가. 주요 선행연구
나. 연구의 차별성

제2장 한·중·일의 서비스산업 위상 및 경쟁력 비교
1. 국내경제
가. 부가가치 현황
나. 종사자 현황
2. 대외경제
가. 교역 현황
나. 직접투자 현황
3. 소결
가. 한·중·일 종합 비교
나. 중점 검토 분야의 선정

제3장 한·중·일의 주요 서비스산업별 특성
1. 도·소매업
가. 한국
나. 중국
다. 일본
2. 금융·보험업
가. 한국
나. 중국
다. 일본
3. 건설서비스
가. 한국
나. 중국
다. 일본
4. 소결: 서비스산업별 종합비교
가. 각국의 산업별 시장 특성
나. 역내 상호투자의 특성

제4장 한·중·일 주요 서비스업의 투자환경 평가
1. 국제기구의 서비스산업별 개방도 평가사례 검토
가. OECD 유통산업 규제지수
나. 자본접근성 지수
다. 부동산 관련 재산권 및 규제에 관한 종합지수
라. OECD 외국인직접투자 규제지수
마. 세계은행의 사업환경 지수(Doing Business Indicators)
2. 한국의 서비스산업별 투자환경 분석
가. 도·소매업
나. 금융·보험업
다. 건설업
3. 중국의 서비스산업별 투자환경 분석
가. 도·소매업
나. 금융·보험업
다. 건설업
4. 일본의 서비스산업별 투자환경 분석
가. 도·소매업
나. 금융·보험업
다. 건설업
5. 소결: 한·중·일 3국 서비스산업별 투자환경 분석결과 종합
가. 시장개방도에 대한 국제기구 평가 비교
나. 3국의 분야별 시장진입 규제요인 비교

제5장 결론 및 시사점
1. 한·중·일 협력과제
가. 한·중·일 3국 간 협력의 기본 방향
나. 한·중·일 FTA에 대한 함의
다. 한·중·일 협력사무국의 활용
2. 한국의 정책과제
가. 중국 및 일본시장의 진출 활성화를 위한 과제
나. 서비스 외자유치 활성화를 위한 과제

참고문헌

부 록

Executive Summary