Singapore has achieved a high level of economic growth in spite of disadvantages which come from the limitations of city state, limited land space, natural resources, and population. On the base of advantages in the field of service industry, Singapore could develop to be a representative hub-state in Asia. Service industry accounts for over 70% in GDP, and retails, finance & insurance, business service sectors are occupying the large share of the industry. Recently, the growth engine of Singapore have extended its field from the traditional service industries, finance and logistics, to convergence and integration like MICE and medical tourism.
 Singapore has emerged as world top MICE country by the rapidly growing number of holding international meetings. According to the statistics of UIA(Union of international associations), Singapore ranked on top in 2011 by holding 919 international meetings. The MICE promotion policy of the government took a great role to develop as the world leading country in the field of MICE. By establishing a BTMICE(Business Travel + MICE) department, Singapore Tourism Board has been implementing a series of MICE promotion policies. In addition, SECB(Singapore Exhibition and Convention Bureau) has played important roles like supporting to hold conventions, meetings, exhibitions, conferences and to develop the business Tourism.
 Building the strategic cluster is also one of the major MICE promotions policies. The strategic cluster means the strategic grouping among the business partners in the field of national core industry. Singapore has been trying to improve the national image by holding conferences in the high-tech and value added industry. Lastly, Singapore has promoted its MICE industry by opening the giantic integrated resorts, Resort World Sentosa and Marina Bay Sands.
 Accoring to the SWOT analysis about MICE industry of Singapore, superior infrastructure and the aggressive MICE industry promotion policy shall be the srengths. On the other way, the high price level, lack of the asian traditional image would be the weaknesses. The sustainable economic growth of east asia and abundant potential demand of china region shall be the opportunities. The threats shall include the rising cost for luxury facilities and the excessive competition against neighboring countries would be the threats.
 Medical tourism industry has achieved a sustained growth as one of the major growth engines of Singapore. The arrivals of medical tourists to Singapore has increased 730 thousands in 2010 from 200 thousands in 2002. By this rapid growth, Singapore government expected that Singapore shall achieve one million medical tourism arrivals and 3 billion dollar in revenue in 2012. In order to promote medical tourism industry, Singapore has implemented a policy called 'Medical Hub in Asia', which include seven policy recommendations as the policy framework. For the 1st policy recommendation, Singapore has launched a native brand, SingaporeMedicine, and founded an integrated organization. In addition, Singapore simplified the immigration procedures and hosted international medical conferences for the internationalization policy. Singapore has also encouraged greater transparency on pricing and clinical practice norms as the second policy recommendation, and on reducing rigidities in the supply of doctors, nurses and paramedical manpower as the third policy recommendation. For the fifth policy recommendation, Singapore has supported clinical research in healthcare institutions.
Major hospitals in Singapore has tried to attract the medical tourists by operating the international patient center. For profit hospitals, Glen Eagles and Raffles, providing the customized and best service to the medical tourists by aggressive marketing.
According to the SWOT analysis about the medical tourism of Singapore, diversified marketing activities of for profit hospitals and one-stop service of SingaporeMedicine shall be the strength. High cost and lack of native medical work force would be the weakness. The opportunities would include the increasing demand and high-income class in southeast asia which maintain strong economic growth even during the global financial crisis. Synergy effect from the development of bio-medical industry also can be utilized as the opportunities. However, the level of medical service in the neighboring countries has been improving. Thus, Singapore has to cope with the threats like the concern on the demand decrease from the fierce competition.
 A few implications for Korean government can be found as follows; Korea can benchmark the aggressive MICE promotion policy and government organization of Singapore. MICE related organizations in Korea should break out of their general PR and convenience function and extend their function to mid-long term marketing under the public-private cooperations. Integrated resort with symbolic image like Marina Bay Sands also shall be good point to benchmark. Korea also has to improve the level of medical workforce by building the education and training institutions. In addition, case study on Singapore MICE industry also provides good sources to benchmark, for example, internationalization of mutual marketing system, inter-industry clustering strategy, connectivity with other type of tourism, etc. In the case of medical tourism, Korea has to build the integrated organization like SingaporeMedicine, and to improve the education and training institutions for the higher medical serve quality. Korean government needs to consider limited approval of for profit hospital. In addition, public-private marketing and detailed information system for better medical tourism marketing shall be additional points to be considered.