The Chinese distribution market has been rapidly increased in its importance and status in the world distribution market with its steady growth for the past 20 year, and it is predicted to provide the good business opportunity to foreign distribution companies as well according to the outlook on the domestic market expansion. Particularly, the Chinese retail market is an attractive market in that it provides a new market to the retail businesses of Korea which is suffering hardships due to the saturated domestic retail market and the government regulations.
Meanwhile, with the retail market environment of the coastal big cities in China getting worse due to intensifying competition and market saturation, etc. caused by the increase both in rental cost and in labor costs, the shortage of manpower, and entries of many foreign-invested retailers, increasing are the cases where multinational retail companies, which entered this region before including Carrefour, E-mart and best buy stores, etc., reduce the number of stores or close their stores. On the contrary, the foreign-invested retailers are recently showing an increasing trend for market expansion into the inland market because consumer market growth, good competitive environment & manpower supply in the inland region. Particularly, the consumer market of the central inland region in China is overall showing a rapid growth based on fast economic development, the multinational retail companies, such as the US Wal-Mart, Swedish IKEA, Japanese Uniqlo and MUJI, ZARA in Spain and H&M in Sweden, are making inroads into this region in succession.
However,  the situation is calling for a close survey on these regions in 6 central provinces in China because the retail market environment and characteristics of retailers in each region of the 6 provinces differ from one another. Hereupon, this study is intending to seek the market expansion strategy of the Korean retail companies and our government support measures by grasping the size of the retail market, major retail formats, distribution of major consumption cities in 6 provinces, influence & characteristics of the local retailers who have a high hold on the local retail markets, and the present situation and strategies of the foreign retail companies' entry into the central provinces retail market.  
For this purpose, this study is going to draw the entry strategies into the chinese retail market for our retail businesses by making an comparative analysis of the current status of the foreign-invested retail companies which already entered the central provinces and the competitive situation between foreign retailers and local retailers, and for practicality enhancement of the research results, this study is intending to suggest the suitable market access strategy respectively by dividing our retail companies into a large one and small& medium one, and subdividing the market entry strategies into the access strategy and management strategy.