Korea, the world’s fifth largest car producer, can strengthen ties with South Africa by supporting development of regional value chains of the automotive industry with policy advice and technical support. Cooperation can also focus on expanding Korean automobile companies’ production capacity to increase brand awareness and market share in South Africa and neighboring sub-Saharan countries, improving productivity and efficiency to boost the competitiveness of South Africa’s automotive industry, and strengthening the local production value chains in a more environmentally friendly way.