아세안

The recovery of the tourism sector is a high priority for Laos. The government of Laos is implementing the Laos Tourism Recovery Roadmap 2021-2025. The roadmap provides important guidance on strategic priority actions to support the industry in the post-COVID recovery period. However, one of the biggest challenges the sector faces is a lack of robust market intelligence regarding the changing nature of Lao key tourism source markets in the context of the post-COVID environment. The government's focus on nature-based tourism (NBT) is strategic for the country’s green and inclusive growth and COVID-19 recovery. This study was commissioned to support the tourism recovery roadmap. Its aims were to: (1) understand the expectations of future visitors from domestic and international source markets to Laos; and (2) identify the actions needed to fill the tourist sector skills gaps left behind in the wake of the pandemic. To gather this information, the study focused on the needs of the short- and long-haul international and domestic markets. This report cautions that the key findings of this study may change. The global tourism sector is in recovery, and tourist demands could fluctuate. In addition, the survey was conducted over a limited period. It may not sufficiently reflect the personas and visitor trends influenced by seasonal visitor movements.