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연구정보

OPPORTUNITIES TO PROMOTE ROMANIAN AGRO-FOOD PRODUCTS TO NON-EUROPEAN MARKETS

인도ㆍ남아시아 일반 국외연구자료 기타 Zanvetor Raffaella Annals of the University of Oradea : Economic Science 발간일 : 2014-01-01 등록일 : 2016-04-15 원문링크

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This paper is an analysis of promoting opportunities of Romanian food products and non -European countries to which we are going to export, through promotion and advertising action and, public relations , designed to highlight the intrinsic characteristics and advantages of romanian products , especially in terms of quality, food safety , specific production methods , nutritional and health aspects , labeling, animal welfare and emvironmental protection . To cover large non -European freight, promotion campaigns should focus on products with PDO ( protected designation of origin ) / PGI ( protected geographical indication ) / TSG ( traditional specialty guaranteed) and organic products .


 

As from the top 40 countries where Romania exports, 23 countries (Turkey, Syria, Saudi Arabia, Egypt, Pakistan, Jordan, Ukraine, United Kingdom, South Korea, Moldavia, Israel, Russia, Bosnia - Herzegovina, Japan, South Africa, Algeria, UAE, Lebanon, Libya, Serbia, Morocco, Switzerland, Uzbekistan ) are outside the European Union, the export prospects for this area are very high.
Through participation at events, fairs and exhibitions of national and international importance, in particular by means of stands aimed at enhancing the image of Community products, Romanian exports to non -EU area will grow considerably in the coming years.

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