중동부유럽

As trust in the media declines, podcasts’ ability to forge bonds between hosts and listeners can be a crucial factor. This study identifies four pillars of trust in the consumption of news podcasts: (1) trust in the voice, (2) trust in the person, (3) trust in the sound practices, and (4) trust in the editorial team and publisher. The dataset is based on five focus groups consisting of 30 Czech news podcast listeners (aged 20–49 years). The results are discussed in the context of the current debate on para-social connections in podcasts and their potential for rebuilding media trust.