World Economy Brief
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China's Rural Consumption Market: with Focus on the Suburbs of Beijing
- 저자 Furong Jin and Jonghyuk Oh
- 발간일2014-05-30
Under the circumstances where Chinese rural areas emerge as the important market, this research derived the ways for Korean enterprises to advance into the Chinese rural market through analysis on current conditions of Chinese rural consumption market, characteristics of rural consumers, and the case analysis on the enterprises that have advanced into the rural market. To conduct effective analysis, this research used diverse analytical methods such as statistical analysis together with literature research, questionnaire survey, and case study.
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