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The Strategy of Cooperation and Competition Based on Comparative Analyses of Pharmaceutical Industries of Korea and India

We analyze and evaluate the Indian pharmaceutical industry and compare it with the Korean pharmaceutical industry. We provide current market situation, structure, institutions as well as its history since the 1950s. Next, we investigate the competitiveness between the Korean and Indian pharmaceutical industries with various trade related indices as well as a simulation method. In the simulation, we test a situation of no tariff after the Korea-India CEPA. In addition, we perform the SWOT analysis for both markets and compare the results to see how these two markets share common or different factors. Through these analyses, we suggest co-petition strategies for both countries in order to achieve win-win outcome. Finally, we provide the case studies on Korean firms that have entered the Indian market and Indian pharmaceutical firms that are interested in the Korean market. 
 

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공공누리 OPEN / 공공저작물 자유이용허락 - 출처표시, 상업용금지, 변경금지 공공저작물 자유이용허락 표시기준 (공공누리, KOGL) 제4유형

대외경제정책연구원의 본 공공저작물은 "공공누리 제4유형 : 출처표시 + 상업적 금지 + 변경금지” 조건에 따라 이용할 수 있습니다. 저작권정책 참조

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